We are SO EXCITED to bring you expertise knowledge on SEO. We can’t even tell you how many questions we get in regards to SEO and content creation – the purpose, expectation on return, and really HOW to make sure you’re set up for success.
This lady here, Tara Harmon with Harmonize Marketing (website coming soon! :)), has really found her niche and has a grasp on all things SEO. With an arts background in dance and fashion, she found herself continually being pulled back into marketing, no matter what industry she was currently working in at the time. From the restaurant industry, consumer packaged goods, and dance to high fashion, there aren’t many areas Tara hasn’t dipped her toe into which makes her an overall true expert regardless of what industry you’re in, which is why she is the one we send all of our referrals to.
Most recently Tara found herself working at an “organic” marketing company in the content creation department with primary focus on how to strategize your content, with the ultimate purpose of maximizing SEO efforts. In her career she learned and understood how multi-faceted SEO truly is, and when you utilize content, and utilize it in the right way, it really supports all the other efforts.
Deciding she wanted (needed! :)), a little more balance in her life, Tara took the plunge and left her “corporate” job to go out on her own.
Which leads us to today…
Being a “multi-passionate” gal, she decided to find that true balance she would need something active in her life to counterbalance sitting at a desk. At the time she was also teaching Pilates on the side and decided to ramp that side of her life up only to bring it back down where she is now doing 70% marketing and 30% Pilates, which she is finding is her happy place.
When you’re finding yourself at a road block or maybe even getting a little bored in your every day “normal” work load, a side hustle can be great! There is no reason to feel like you have to choose… you’re only limiting your opportunities. And not only can it keep you balanced in life, having several streams of income is always a good idea.
“The average millionaire has 7 streams of income.”
So before we totally dive in, let’s explain what SEO really is…
SEO stands for Search Engine Optimization. And within SEO, there are really 2 sides to it:
- You have the technical side that requires formulas, algorithms, spreadsheets, analytics, graphs… in addition to back linking, retargeting, ads, ad words and a pretty hefty budget.
- You also have the creative side to SEO, which is where Tara really focuses her efforts, which includes content such social media, blogs, email sequencing campaigns, podcasts, etc., where you really want to be natural, authentic, and transparent, and do your best to keep it simple.
Yes, you read that correct… within SEO (as multi-faceted, confusing and overwhelming as it can seem), you really want to keep it simple.
The goal of the creative side is to find pieces that will ultimately go “viral,” and the best thing about the creative/content side of SEO is that you really want to keep it organic, and it doesn’t have to cost you anything other than the overhead cost of paying someone to create the content for you, or pay yourself if you’re the content creator!
“You can create content on your own, really start to ramp yourself up with the search engines by creating authentic content, and keep it really simply by choosing maybe 2 mediums.”
It’s so easy to say/think you need to be on Facebook, Instagram, LinkedIn, and any/every other platform out there. But here’s the thing – you don’t! You just need to be where your audience or your intended audience is.
So before we get too far ahead of ourselves, we wanted to know when you should really start considering SEO and implementing it into your online world?
The answer – now!
You can start with the basics and wait to spend money on a freelancer or an actual agency once you have the budget for it. Not only from a monetary standpoint, but you really want to start getting YOUR voice out there, connecting with people in an authentic way, establish relationships and rapport, and start building your community before simply handing it off to an agency or freelancer. And when you do move forward with an agency or freelancer, we can’t emphasize enough how imperative it is that they GET YOU and will truly represent you in an authentic and true to you way.
So what can you do now?
Step #1: Get the Basics Set Up on the Website
- Metatags- include tags that describe what the page is about
- Meta descriptions- the description of the page in a full sentence structure (156 characters); it is recommended to rewrite the meta description as oppose to letting the first few lines of the content appear in the description
- Images and Videos- always make sure you add the title to the image and include a description of what the image is about
Another extraordinarily important piece to SEO is blogging. Whether it’s really long or short and to the point, adding blogs to your site is really beneficial when it comes to SEO.
A tip she offered in making sure you’re tilting your blog correctly, or at least giving your blog a title that will catch someone’s eye or rank well, is by simply typing what you’re going to write about in the Google search bar (without hitting search), and see what comes up, what catches your eye? You can also actually hit “search” and see what other pieces of content pop up. This will give you great ideas for your title, key words or tags, description, etc.
- Cross promote
- Guest blog
- Email to your list
- Repurpose your own content
- Start building an authentic relationship with someone you want to connect with on social media: comment, share their content, or direct message them
“Don’t be shy to reach out!”
Start building that relationship with bloggers on social media, and always be true to yourself and be authentic. Sometimes they say no, and that’s ok. It just wasn’t meant to be. It wasn’t the right fit! Build up your “she armor,” understand that you’re not meant to work with everyone, and be more confident in reaching out and starting the conversation.
“We have so much at our fingertips yet we’re so shy to reach out. You never know the relationships you might build by simply just reaching out.”
And #2: Set up and/or clean up all citations
- Angie’s List
…and to take it a step further, make sure your content is cohesive, clear and concise across the board on all your different platforms.
Overall, SEO is considered to be “The Google party” – you got yourself into the party by having a website… now you have to network yourself by using SEO.
Tara went on to share:
- the difference between an agency and freelancer
- resources for assisting with your SEO
- how to network in an authentic way
- how to hire a freelancer or agency that will best represent you
To hear the interview in its entirety, you can view it here:
For more information on Tara or to join her community, you can find her here:
- HarmonizeMarketing.com <- coming soon
- Tara Harmon on Facebook
- Harmonize Body on Facebook
We look forward to seeing your sites ranking on Google! 🙂