Whether you have 50-100, or 100-1,000, or 1,000-10,000 people on your email list, we are firm believers that you can take your list, grow it, and actually get paying customers out of it.
So today we want to offer to you the 3 key ways that you can grow you email list and actually turn people into paying customers.
First, before we get too far ahead of ourselves, we want to discuss the 2 most common mistakes that we see..
A lot of people get caught up in the number. Too often we hear from our clients that, “Oh, I have to get to ‘this’ number, or hit ‘that’ milestone, before marketing to my list.”
And two, we hear A LOT that people are more concerned with the quantity of leads they’re getting – “WOO HOO!!! I just paid someone for a list of 500 people!” (sound familiar?!), over the QUALITY of leads.
Ok, we definitely don’t want you to do that!!
So when you’re thinking about growing your email list there are two things you need to consider:
- How are you going to get those leads in the door?
- How are you going to nurture your list?
If you are interested in growing your email list and that’s your main focus, be sure to check out our recent talk: How We Grew Our Email List to 10k in 8 Months for Free, in which we really go in depth into how we grew our email list to over 10,000 people with zero budget.
But if you’re curious about how to nurture your list and turn your audience into paying customers, read on… 🙂
Ok, let’s get started.
Unlock your inner story
You have got to have your story, your inner WHY, and internalize WHY you started this business.
In our own experience, Nicole and I started this business because we kept coming across all these incredible women and entrepreneurs who weren’t getting it done and who wouldn’t take ACTION!
They were overwhelmed..
Reading all these articles..
Watching all the webinars…
And completely overwhelmed with their head spinning too afraid to take ACTION!
We realized there needs to be a support system for women in business and marketing that provides a solution to their problems and answers to their questions.
So that is our WHY and what Nicole and I have been doing in the market place together for the last 3 years with our combined 20+ years of experience.
People buy with emotion.
They need to be able to know you, understand where you’re coming from and CONNECT with you on an emotional level.
People don’t buy your product, they buy your WHY and the solution to their problem.
What is your vision and where do you ultimately want to go? And then work backwards…
As business owners when you’re thinking about growing your list and bringing in new leads in the door, you have to think about your ultimate mission.
For instance, the Get It Done Gals, our ultimate mission is that we want to be the simple solution for business and marketing needs of entrepreneurs. We want to be your go-to resource for your simple solutions. We want to simplify the heck out of “it” for you!
So we have to work backwarrds and think:
- At what state does our ideal client come to us? And,
- What do they need at that state?
We know our ideal client comes to us with marketing “problems,” which typically opens a can of worms of other problems from productivity, spending too much time in the wrong areas, etc.
They’re exhausted, overwhelmed, without a clue as to how to move forward.
We take that information and work backwards to create a solid, simple solution to their problems, cut their to-do list in half, and allow them to get out of overwhelm to truly move forward and get it all done.
We may start with a free and simple enticing offer based around marketing to get them in the door.
From there, we have another free downloadable that goes hand-in-hand with the first opt-in, then we offer a low cost up-sell to provide even more support, and finally they know us, they like what we’re about and how we’re able to support them, and ultimately they trust us and are likely to purchase one of our programs or work with us one-on-one.
So you have to think about where you want to take your client, and then simply work backwards from there. And when you do that, and you do it really well, it doesn’t feel like you’re just selling on your email list.
Don’t make the mistake of never nurturing and “warming up” your leads; you can’t just go in for the sale! They have to go on the journey of getting to know you, like you, TRUST you, and THEN they will buy from you.
Think about dating, for instance. You would never say yes to a man who proposes to you at the bar after meeting you for the first time.
You must “date” your list!
Don’t show up only when you have something to sell, show up consistently and nurture your list.
And again, it does not matter if you have 50 or 10,000 people on your list. 🙂
This is probably the most valuable tip and the one that also gets missed most often. When you’re considering your ultimate mission and where you want people to go, you have to set up your free opt-in/offer AS WELL AS your nurturing series.
For example, for us…
Email #1. Free social media templates (we know our ideal client is more than likely frustrated with marketing and, specifically, Facebook marketing; we make it super simple to get on social media and not stress about what to post – this brings in our perfect client! So in your own free offer, make sure you’re providing support and a solution to the pain point of your IDEAL client.)
Email #2. We send out a welcome email and welcome them to our community!
Email #3. They hear our STORY!!
And so on…
In building your nurturing campaign, there are 4 things you MUST include when building your nurturing series:
Step 1. Show yourself credible – share any blogs, articles you’re been featured in, etc.
Step 2. Share your story – allow them to get to know you and feel like you understand them.
Step 3. Share your transformation/success stories – show them that you have a lot of success in helping people get results.
Step 4. ASK FOR THE SALE! People don’t know what you want them to do unless you TELL them!
And finally, once you have your nurturing sequence set up, you really don’t want to stop there. You must consistently be sending them really great content that shows value! Whether it’s weekly, monthly, or whatever you decide, you must be consistent and it must offer value!
You really want to WOW them on a consistent basis and make them excited to receive your emails. The way you do that is show up, be consistent, tell them what to expect, and then go above and beyond what you promise in your deliverables.
To watch the entire Real Talk, you can check it out here:
So, just to recap…
- Unlock your story
- What’s your vision? And then work backwards to provide a solution for your IDEAL client.
- Set up your free offer based on your ideal client’s pain points, and set up your nurturing series
- Show yourself credible
- ASK FOR THE SALE! Don’t be afraid. 🙂
You got this!! Remember that you are unique, you have a special set of skills and talents, and your audience is waiting for you to WOW them! Don’t get stuck in your own head and don’t trip yourself up with limiting beliefs. Believe in yourself, come from a genuine place of simple support, and remember that we are here for you every step of the way.