We were so excited to be able to sit down with this girl because she is on FIRE! Between giving exclusive behind-the-scene looks at trendy and new/upcoming businesses, to hosting events and bringing women entrepreneurs together, to running a video marketing company, this girl can and does do it all and GETS THINGS DONE! She is a Get It Done Gal to the extreme and we couldn’t wait to hear her story and pick her brain.
Cindy Matalucci, host of The Pulse covers local events and video marketing in an interview style for local businesses in San Diego. Cindy tries out services, gives a behind-the-scenes look, and talks to past clients so potential new customers know exactly what they are getting when they work with local business; this is such a great spin on things which we love! She also runs a full-service, multimedia-for-hire video marketing company specializing in producing Interview Style Stories through video.
So how in the world did Cindy get started?
Like so many of our clients and entrepreneurs, Cindy’s journey was not a straight shot. There were so many twists and turns she could have started her own theme park with the roller coasters she was on.
But also, like so many of you out there, Cindy’s journey started with a passion. She grew up loving stories and she was passionate about journalism.
But it took 17 years before she could actually do anything with this passion…
Cindy spent 17 years climbing the corporate ladder and, being the savvy boss babe she is, Cindy saw an opportunity. She was working for a Fortune 500 company and within her client list, she realized there was a void she could fill.
“She realized that people are so good at their business but not sales and marketing”
And within her entrepreneurial mindset, she approached her top 3 clients with nothing more than an idea, some hope and a prayer. They would be her guinea pigs and she would, on camera, give a live trial review of their products for the world to see.
She created a webshow – the Pulse SD, which is now a local TV show and is going national. Burning the candle from both ends, for 3 years Cindy did the “corporate thing” by day, and hosted The Pulse on nights and weekends.
Now, getting back to her roots and love for journalism, finally having a fire in her soul in loving what you do, her next obstacle was how to move out of the corporate world and actually start making her side hustle profitable.
Starting out as a passion project, like so many entrepreneurs do, it organically began to gain momentum as her network began to see what she was doing and her unique approach to marketing and sales.
So after grinding day and night for 3 years she finally took the dive…
“If you’re going to do something, you have to do it 150%, you can’t do it half-assed.”
In starting your business, we love how Cindy expressed the importance of understanding there IS going to be a learning curve:
- you’re the CEO, CFO, SM Director, etc.
- you have to take time to polish your skills
- if you’re going to grow your business, you must learn to delegate
- you must ask yourself,: “What’s the next step?” And understand you can’t do everything!
You must layout:
- Your Goals
- Your Priorities
- Your Finances
- Your Business
…and then work backwards from there to create your perfect idea of what “business” means to you.
Start with your BIG goals, for instance your annual income:
- Break your yearly goals into 12 months…
- Break your monthly goals down into weekly goals…
- And then break your weekly goals into daily goals to make it more manageable and less overwhelming.
It sounds simple and kind of an obvious breakdown, but we can’t tell you how many people miss this step, overwhelm themselves, and find themselves in paralysis and procrastination from thinking too big, and too many steps ahead.
“Too many people get lost in the ‘should’s.’”
Get outside the nitty gritty details…
Look at the bigger picture in your business…
Decide what’s going to propel your forward…
What’s going to bring in leads?
What’s going to drive the business forward?
What creates that momentum?
So in talking about starting your business we found it interesting how Cindy got her start; she started off doing events, then she started working with business owners, and then added the video marketing production after getting feedback from her community.
“You have to adapt. You are going to change – your business model will change. And if you don’t, you will lose!”
If you aren’t doing something right, you have to change it. And we can’t express enough that you must get feedback from your clients. It would be great if you could just throw stuff out there, never check in on what’s working and what’s not, and it all just worked out.
But that’s not reality.
We love how Cindy puts a lot of energy and effort to check in with her clients, get feedback, survey her team, etc., to ensure she’s always delivering exactly what her audience wants and expects from her.
She has processes, surveys, a team, created a networking group…
These are all things that maybe you don’t exactly want to put together and work out, but it really is critical to ensure you’re delivering your very best every single time. That is the ultimate in client care!
You can always better yourself and you never want to get stuck. It’s so important to know you are not the end all, know all, be all. There are always opportunities for growth, and you can’t take it personal when it’s not exactly how you planned it out.
Another key takeaway Cindy learned from her corporate world living, is the importance of building a network.
“I wouldn’t be successful without my network. You gotta build your army!”
The important thing about networking, however, is that it’s not always about the money. You can’t make it about the money! It’s about building relationships and coming with a heart of serving and supporting one another.
So don’t let the word “networking” scare you! It really is just about getting out there, meeting really great people, and building authentic relationships.
The important thing to remember is that we’re all different, unique, and have something different to bring to the table.
“Your story sets you apart. Nobody is you.”
So let’s talk building an empire:
- You must create name recognition; you have to get out there and allow people to know who you are and what you’re about. And if in the beginning no one knows you (which they won’t…), fake it until you make it!
- Build your brand! Social Media every day. 30 minutes. Make a commitment. Be authentic. Take them on the inside.
- Goals – know what you want! And never be “done.” Not even close to being done.
- Be clear and concise with what you want, have a positive mindset and exclude negativity from your world!
“Rome was not built in a day.”
In building your empire you have to be realistic that it will take time, and things will change. Your goals will change, and that is ok!
If you have the strategy and you have the blueprint, in order to find success in your business and life you must also be productive. We asked Cindy what her top productivity tips are:
- Carve out the time you need every single day:
- manage your time with a schedule, to-do list and make sure you keep things prioritized!
- have specific times in the day for social media and don’t just hop on/off throughout the day.
- Be careful of speed bumps – anyone/anything that is going to slow you from your grind. For example, people calling at inopportune times, social media, negative nellies, etc. Don’t let it affect your productivity when you have momentum.
- Learn to say no!
Cindy went on to talk about…
- Cindy’s tips for making goals come to fruition
- Who has been her most exciting interview
- Her love for Red Carpet interviews and who her favorites so far have been
- Who her biggest supporter is
But to catch the entire interview and hear her advice for building your empire in her own words, be sure to watch Cindy’s “How Did She Do It” interview here:
For more information on Cindy and to follow her platforms: